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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Environment Survey

    MORI Poll Reveals That People Prefer Block Paved Drives

    Two photographs of the same house were shown to a representative sample of the British public. Both were identical in all respects except that the driveway in one photograph was black tarmac and in the other it was concrete block paving. Asked to express their preference, 81% of people said they preferred the house with the block-paved drive and only 10% preferred the black tarmac version.
  • Family Survey

    BAAF Calls For Changes To Outdated Adoption Law Barring Unmarried Couples From Adopting

    New MORI research commissioned by BAAF shows that 68% of people believe unmarried couples in stable long-term relationships should be eligible to adopt jointly
  • Family Survey

    UK Youth Too Busy To 'Get Physical'

    New research shows that, like their parents, today's children lead hectic lives and leave exercise at the bottom of a long list of 'things to do'
  • Politics Survey

    Guardian Unlimited Is MPs' Favourite Newspaper Website

    In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice.
  • Survey

    Airport Finds Favour With Local Community

    Four out of five local residents support Birmingham International Airport (BIA), according to a public opinion survey carried out by MORI. Even where there are pockets of genuine concern, opinion is still positive and, on balance, there is much support for developing the Airport.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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