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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Immigration Survey

    Britain Today - Are We An Intolerant Nation?

    A Reader's Digest survey reveals widespread intolerance of refugees, immigrants and asylum seekers in Britain.
    The poll also exposes high levels of ignorance on both immigrant numbers and the financial assistance they are given.
  • Politics Survey

    Promising Beginnings To Best Value

    The Best Value regime has started well and is promoting change within local authorities, according to a new report1 published today.
  • Politics Survey

    Rural Voters

    How important is the rural vote? There is in our view entirely too much attention paid to the so-called "rural vote". Questions are frequently raised as to whether Labour's failures to meet the needs and concerns of rural areas might cost it dear at the next election.
  • Politics Survey

    Dazed and Confused

    Has the Recent Cannabis Debate helped or hindered the Tories
  • Survey

    New Home Buyers Give Their Verdict On The UK's Major Housebuilders

    The vast majority of owners of newly built homes are satisfied with their home but are less impressed with the service provided by their housebuilder. That is the conclusion of the first national customer satisfaction survey of the UK's top housebuilders unveiled today (19th October) by the Housing Forum.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Family Survey

    Poverty And Poor Health Create Isolation In Older People

    New MORI research commissioned by the Help the Aged British Gas partnership reveals the wide scale problem of isolation in older people in Britain today. The survey findings show the disturbing link between low incomes and poor health and the scourges of too many older people's lives - isolation and loneliness.
  • Survey

    Ethical Consumerism Research

    Overall, value for money and the quality of products are seen as most important when purchasing. The way the company is seen to treat its employees is seen as very important by over two in five of the British public, while a third consider its impact on the environment very important. Customer service would be most likely to persuade the public to buy one product over another, when price and quality are consistent, while the brand name or image is seen as most important to those aged under 35.
  • Survey

    Drugs Poll

    QV1 How would you vote if there were a General Election tomorrow?
    (If undecided or refused at Q1)
    QV2 Which party are you most inclined to support?
  • Politics Survey

    Swing Low Sweet William

    Because of the "first-past-the-post" electoral system that we use in Britain, it is not sufficient for a party to win votes: it has to concentrate those votes in the right places so that it can win seats. This is one of the problems facing William Hague. At the last election, Conservative votes were distributed around the country far less efficiently than were Labour votes; if there is a uniform swing across the country to the Conservatives at the next election, the Tories will need to win far more votes than Labour to become even the largest party in a hung Parliament, let alone to win an overall majority.