Royal Wedding 2018: International perceptions of the Royal Family

Which Royal Family members are liked the most according to our Ipsos Global Advisor poll conducted in 28 countries?

The author(s)
  • Gideon Skinner Public Affairs
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  • Prince Harry most liked Royal in Great Britain, and he and the Queen are joint most popular worldwide
  • The Duke and Duchess of Cambridge also both viewed favourably
  • Royal Family has a net positive impact on Britain’s reputation abroad – though half say it makes no difference, and it also reinforces perceptions of Britain as a traditional country

Which members of the Royal Family are liked the most?

A new global Ipsos survey, carried out in 28 countries in the run up to the upcoming Royal Wedding between Prince Harry and Meghan Markle, has examined the level of interest in the Royal event, as well as wider feelings towards the Royal Family.  The survey, carried out online among adults aged under 65, finds that the Queen and Prince Harry are the most liked members of the Royal Family overall around the world, each picked by 23% on average.  Next come the Duke and Duchess of Cambridge, chosen by 17% and 18% respectively, and their children George and Charlotte (picked by 10% and 9%), the same as Prince Charles, the first in line to the throne (with 8%).

the Queen and Prince Harry are the most liked members of the Royal Family overall around the world

Different countries have their different favourites.  The Queen is the most liked in eleven of the 28 countries (including India, China, Saudi Arabia and Brazil), while Prince Harry is the most popular in eight (including Britain (with 42%), Australia and South Africa).  The Duchess of Cambridge is the most liked in the United States, while her husband is the most popular in France.

Most Admired Royal Family Members Globally - Ipsos


Across the world, views towards the Royal Family are more favourable than unfavourable (by 35% to 11% on average), though around half are either neutral (37%) or don’t know (16%).  Outside of the UK, the most positive countries are Romania (58% favourable), Saudi Arabia (50%), India (48%) and the US (43%) – while Spain and Argentina are the most negative (only 18% favourable in each).

Individual members of the Royal Family tend to be viewed more favourably – notably the Queen (42% favourable on average), Prince William and Catherine (43% and 39% respectively), and Prince Harry (41%).  Prince Charles receives the lowest favourability scores (24% favourable, the same as those who are unfavourable), though again just over half are either neutral or don’t know.

The Queen, the Duke and Duchess of Cambridge and Prince Harry all have the most positive reputations on balance around the world

Meghan Markle, whose wedding to Prince Harry is on May 19th, is also starting from a positive base, albeit with the lowest profile of all, with 29% feeling favourable towards her, just 10% unfavourable, and six in ten either neutral (41%) or who say they don’t know (21%).  In every country people are more favourable than unfavourable, and she receives her highest scores in her native US, where 43% say they have a favourable opinion towards her.

29% feel favourable towards Meghan Markle

When it comes to her upcoming wedding itself, around one in four (27%) worldwide say they are at least fairly interested in news about it, while two in three (67%) are not.  Interest is highest in India and South Africa (at 54% and 49% respectively), while Spain (8%), Sweden, Japan (both 12%), Serbia (13%) and France (15%) are least engaged.

What impact does the Royal Family have on the image of the UK?

When asked what impact the Royal Family has on their views of Britain, around half on average (51%) say it makes no difference.  Amongst those who do have an opinion, though, the Royal Family does have a net beneficial effect, by 23% to 11%.  In 22 of the countries surveyed, the impact on Britain’s reputation is more positive than negative – especially in Romania, with a net positive impact score (positive impact minus negative impact) of +33, India (+27), Malaysia (+26), Saudi Arabia (+25) and Brazil (+24).  Views in France are finely balanced, while in four countries the Royals have a net negative impact on views of Britain: Chile (-4), Spain (-5), Turkey (-6) and most notably Argentina (-10).

What impact does the Royal Family have on the image of the UK?

Having said that, the Royal Family does tend to reinforce perceptions of the UK as a traditional country.  When asked to pick from a list which attributes they associate with the UK because of the Royal Family, “traditional” is picked most, by 48% on average – only 9% choose “modern”.  This is followed by two more positive associations – “powerful”, picked by 22%, and “self-confident”, picked by 17%.  Fifteen per cent say the Royal Family makes them think the UK is “an unequal society” – higher in countries with a more negative attitude such as Argentina, Chile and Turkey.  

the Royal Family does tend to reinforce perceptions of the UK as a traditional country

When it comes to their own constitutions, and attitudes to a monarchy more generally, there is little appetite around the world for changing the status quo.  Around half in Canada and Australia, where the Queen is currently head of state, think that abolishing the monarchy would make no difference to their country’s future, and only 15% in each think it would make things better.  Relatively few in other countries with a monarchy also think that abolishing their monarchy would make things better – only 4% in Japan, 17% in Belgium, 18% in Malaysia, and 23% in Sweden.  Spain has the highest proportion in favour of a change, at 37%, but still shy of a majority.

In existing monarchies, there is little appetite around the world for changing the status quo

Similarly, among the 17 countries that are republics, on average only 16% think having a constitutional monarchy instead of an elected head of state would be better for their future – 36% think it would be worse, and around half that it would make no difference (28%) or don’t know (20%).  Opinions are more split in India, where 31% think replacing their elected head of state with a monarchy like Britain’s would be better, and 29% worse.

Commenting on the findings, Gideon Skinner, Ipsos said:

The Royal Family’s international reputation is bolstered by the popularity of both the Queen and members of the younger generation, which gives it a solid foundation for the future, and reflects the growing profile they have around the world – although Prince Charles’ ratings, currently at least, are not as high.  Newer members are also contributing – the Duchess of Cambridge is just as liked as her husband, and even though Meghan Markle’s profile is lower for the moment, that will change, and it is starting from a positive place.
The Royal Family also seems to have a beneficial impact on Britain’s reputation abroad overall (with some exceptions) – albeit for many it makes little difference, and few countries without a monarchy say they want one of their own.  Having said that, there might be a danger that it promotes a traditional rather than modern image of Britain, although it increases associations of Britain as powerful and self-confident too.

Technical Note

  • In total 20,793 interviews were conducted between 23 March – 6 April, 2018.
  • The survey was conducted in 28 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA.
  • Approximately 1000 individuals aged 18-65 were surveyed in Australia, Brazil, Canada, China, France, Italy, Japan, Romania, Russia, Spain, Great Britain, and the USA. Approximately 500 individuals aged 18-65 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Mexico, Peru, Poland, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey.
  • Where results do not sum to 100 or the ‘difference’ appears to be+-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses.
  • The data are weighted to match the profile of the population. 17 of the 28 countries surveyed generate nationally representative samples in their countries (Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, Romania, Serbia, South Korea, Spain, Sweden, and United States). Brazil, Chile, China, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey produce a national sample that is considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.
  • The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.
The author(s)
  • Gideon Skinner Public Affairs

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