In partnership with Sky News, Ipsos Synthesio were commissioned to support an analysis to bring further understanding and insight into the publics experiences of What is it like to have a baby in the UK today?
Ipsos’ post-Holyrood poll shows that a third (32%) of voters only made their minds up about how they would vote within the last week of the campaign, with 1 in 10 (11%) deciding on polling day itself.