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33% of GB households now own a Smart TV
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Research Highlights - March 2017
Ipsos's Research Highlights for March 2017 includes support for independence rising in Scotland and as the EU turns 60 years old, most EU citizens are unhappy with its direction.
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#NotaJoke. Branded Entertainment Oscar Style
How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.
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The New Faces of Gaming
There is a growing appetite for gaming across a whole range of age and gender groups.
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Radio's Relevance in the Age of Streaming
Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
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Confessions of the Admen
Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'
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80% of 16-34 year olds use a smartphone in their purchase journey
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Digital Advertising
Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
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Diamonds Are No Longer Forever
Gailynn Nicks look at how The Diamond Producers Association harness the power of emotions for their newest advertising campaign targeting millennials.