#NotaJoke. Branded Entertainment Oscar Style

February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events. The question is: do media planners and buyers see the world as others do, and does it affect the decisions they make? This paper explores 3 key elements on how to win at Branded Entertainment:

• Start with people
• Ensure attention and engagement
• Effectively leverage the power of amplification

For more information please contact Eleanor Thornton-Firkin or Leah McTiernan.