Search
-
Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
-
Thoughtpiece - Response Rates
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
-
Multiplayer Paper
A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
-
Selling the D word
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
-
Media Brand Equity
An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
-
White Paper: Understanding brand value
The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.