Selling the D word
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
In support of the BRITDOC festival, part of the Channel 4 British Documentary Film Foundation, Ipsos MediaCT have undertaken primary research to investigate the perceptions of the documentary market in Great Britain and the opportunity beyond TV. The findings will support a masterclass being held at the festival called "Selling the D-word". A core theme running through the research is the strength of feeling towards TV documentaries, with high levels of regular viewing, positive association and likeability.
