Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
In March 2005, Ipsos was commissioned, in partnership with the strategic consultancy Outsights, to conduct an ambitious programme of futures research and planning for the UK Government's new Horizon Scanning Centre. The goal was to provide policymakers across Government with a variety of tools to help them plan for the long-term challenges and opportunities facing the UK over the next 50 years. This partnership continues and our experience in conducting this work has led us to adapt this approach for other sectors. The fast and complex world of media, content and technology, where current and future developments will have implications for all our clients' strategies, is the perfect environment.
