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Thoughtpiece - The Technological Evolution
A look at how new technologies are influencing each other, the consumer, and research techniques.
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Young People Omnibus 2009 Wave 15
Read our report which presents findings from the 2009 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the Qualifications and Curriculum Authority (QCA).
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Thoughtpiece - What Price A Song?
Understanding the behaviours and attitudes of people who download music illegally.
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Thought Piece - The On Demand Market
The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).
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Top Tips For Your Website
Did you know that Internet users take less than a minute to decide whether they trust your website and its content?
And the look of your homepage will help them determine whether they view your organisation as professional, friendly or unorganised. -
In Perspective 2008/09
What does the future hold? This Ipsos report looks back at Britain in 2008 and ahead to Britain in 2009.
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Thoughtpiece - Early Adopters
An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.
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Digital delivers
In the past year, Ipsos ASI has evaluated over 100
digital communications using Ipsos ASI's holistic
360 tools. What have we learned in that time?
And what questions should you as a marketer
ask yourself when assessing your digital and
online advertising strategies? -
Mediator
An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.