Thoughtpiece - The Technological Evolution
A look at how new technologies are influencing each other, the consumer, and research techniques.
The media landscape we live in today has never been more diverse and complex. As new technologies are introduced, old technologies evolve and converge. Consumers have more choice than ever before and each chooses to engage in different ways. It has therefore never been more important to understand what consumers are doing and how they are responding to the myriad options available to them. With increasing choice comes increasing confusion and we, as researchers, really need to consider what we ask and how we ask it to ensure the information we are collecting, and that our clients are basing business decisions upon, is relevant and as accurate as possible.
