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A New Reality: government and the IPOD generation
This report suggests some ways that politics can connect up with IPODs. It draws on the latest research into young people's attitudes in general and into successful consumer relationships, including branding. While IPODs do want a new relationship with government, different from the status quo, the good news is that we can learn from the relationships which are already working in other areas of their lives.
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Searching for the impact of empowerment
This report outlines findings from an Ipsos Social Research Institute study that attempts to assess the impact of empowerment on key outcomes.
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Frontiers of performance in the NHS II
In 2004, Ipsos published our first Frontiers of Performance in the NHS, exploring what was driving patient perception, and identifying key local factors that had very significant effects on patient perception. This report brings this work up to date, and raises a number of key questions.
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Understanding London Life
This report contains comprehensive analysis of Best Value Performance Indicator (BVPI) data for London
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Housing Frontiers 2008
This is the second Housing Frontiers report dedicated to analysis of tenant satisfaction data derived from the 2006/07 wave of Best Value Performance Indicator (BVPI) Surveys.
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London in 2008 Briefing Pack
Download a summary of some of Ipsos's in-depth analysis on the 'inbox' of London's new Mayor, Boris Johnson.
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Media Brand Equity
An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
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Sustainability Issues in the Retail Sector
This report summarises the findings of a number of pieces of thought leadership work by Ipsos's Reputation Centre. It comprises research among the on-line British public and a study of `experts' in the field of retail and sustainability. We interviewed a number of leading authorities including high street retailers and product manufacturers, trade and consumer associations, leading academics, think tanks and consultants, relevant financial analysts and journalists and NGOs and Government departments.