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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand.
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What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
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Reaching net zero – awareness and attitudes
7 in 10 Britons are aware of the term ‘net zero’ – but what actions do they support the UK Government taking to help the UK reach net zero?
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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Improving the care experience of patients with Alzheimer’s and dementia during the COVID-19 pandemic and beyond
Laura Thomas and Jenny Brooks look at data from a 2020 survey conducted for the Care Quality Commission to understand the inpatient experience of those with Alzheimer’s or dementia during the COVID-19 pandemic.
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The Future of Fats, Sugar and the Obesity Crisis
This fascinating report looks at expert opinion among regulators, academics, clinicians and food producers, as well as public opinion to chart what may happen next in terms of sugar and fat in our diets, and what it might mean for the obesity crisis. This global study of more than 20,000 people across 30 countries incorporates the expert analysis of 70 healthcare and nutrition experts.
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Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.
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British Business Bank Finance Intermediaries Survey
Ipsos’s new survey for the British Business Bank of finance intermediaries working with smaller businesses in the UK explores their views on Covid-19 recovery, the supply and demand of finance, the types of finance available and the financial ecosystem in their region.