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Vaccine Hesitancy: Understanding Belief Formation
COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.
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Opinion Polls: A tour of the territory
Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
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Running the Active Lives survey through the coronavirus pandemic
Hannah Hossein-Ali, Research Executive in Public Affairs, writes on the challenges of conducting the Active Lives survey for Sport England in the midst of the COVID-19 coronavirus pandemic.
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Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England
Our latest Active Lives Adult Survey for Sport England shows how the COVID-19 coronavirus pandemic has impacted activity levels.
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Alone, together – Entrepreneurship and diversity in the UK
A new report published by the British Business Bank and Oliver Wyman with research by Ipsos has revealed that Black business owners and those from Asian and Other Ethnic Minority backgrounds face persistent disparities in business outcomes.
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Children and young people’s wellbeing during the coronavirus pandemic
Key findings from the Department for Education’s State of the Nation 2020 report, which looks at the effect of the pandemic on children's wellbeing.
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Towards innovation in online public deliberation
How do you harness the unique capacities of the online world for deliberation and dialogue? A new report from Ipsos shares findings from an expert workshop we conducted with Engage Britain.