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Passive Simplicity: The Future For TV And Radio Audience Measurement
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
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Social media is the stand out activity of parents around children
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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As apps become mainstream, what behaviours do they encourage?
Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
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When Trust Falls Down
Trust in brands and advertising in the wake of Brexit and the General Election
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
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33% of GB households now own a Smart TV
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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#NotaJoke. Branded Entertainment Oscar Style
How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.
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The New Faces of Gaming
There is a growing appetite for gaming across a whole range of age and gender groups.