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Are you ready for it? One in five set to hit play on Life of a Showgirl
The findings show Swift is firmly on the nation’s radar, younger audiences are leading the fandom, and plenty plan to give the new album a spin, with a fearless few ready to splash out on tour tickets.
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Disconnect between public awareness and support for Labour’s policies, Ipsos poll finds
In a poll taken before the Labour Party conference, Ipsos asked a representative sample of British adults whether they supported or opposed different Labour policies in government and the extent to which they had heard of them.
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FSA consumer survey, conducted by Ipsos, highlights rise in confidence in food safety
Research from the survey, published by the Food Standards Agency reveals the highest level of public confidence in food safety recorded since the start of the project.
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Britons split on whether they would prefer Labour or Reform UK to win the next election
If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
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Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings
Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
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Labour’s ratings fall in Scotland while Reform UK continues to rise
Ipsos’ Scottish Political Pulse survey
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For the first time, Britons split on whether Keir Starmer or Nigel Farage would make a better Prime Minister
Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.
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What the UK thinks about AI
The latest wave of research explores attitudes towards AI including barriers to using it, and what impacts AI will have across British Society.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.