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Concern about the NHS jumps to the highest level since 2003
Concern about the NHS jumps to the highest level since 2003, whilst concern with the EU/Brexit also rises a post-referendum peak.
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Incremental Versus Monumental Decision-Making
In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
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Making an experience real
As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
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Hooray. The client 'worm' is finally turning
We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.
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Carers and GP Services - What does the GP Patient Survey say?
Leanora Volpe blogs on what insights the GP Patient Survey provides into the experiences of people who care or provide support for someone due to physical or mental disability or ill health, in relation to general practice.
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Getting Sticky
Roger Sant of Ipsos Loyalty discusses how to create a framework for assessing customers' emotional attachment to a brand and the value of this emotional attachment.
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Understanding Society - A healthy understanding? Global attitudes to health
This publication examines the state of health at both a national and global level, drawing together some of the research carried out by our Ipsos colleagues in 30 countries and across five continents.
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Overseas Visitor and Migrant NHS Cost Recovery Programme
Ipsos were commissioned by the Department of Health to undertake an independent evaluation of the Overseas Visitor and Migrant NHS Cost Recovery Programme between 2014 and 2016.
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Radio's Relevance in the Age of Streaming
Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
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NHS Pressures Survey
A poll by Ipsos for the BBC has suggested three-quarters of adults surveyed would find it acceptable to increase charges for people coming from abroad as a way of raising more money for the NHS.