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Point of View: Facing the Music of Big Data
In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.
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Neuroscience: Uncovering hidden truths
Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.
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Mustn't grumble: the British are happy, despite being gloomy
The British public is largely happy despite being gloomy about their country's circumstances and prospects, according to our Global Trends Survey.
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Police Federation Independent Review
The RSA today published its final report concluding its Independent Review of the Police Federation in England & Wales. The report outlines the support for fundamental reform of the Police Federation, based on survey work conducted by Ipsos of more than 12,000 members.
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Attitudes to a Hung Parliament
The British public's view of an election outcome giving no party an overall majority, measured at and before general elections since 1979, as well as after the 2010 election
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Coalition Preferences in Event of a Hung Parliament
Who the British public preferred the third party to put into government if there was no overall majority at various general elections since 1979
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Hung parliaments seen as bad for the country, but half still expect another coalition in 2015
Ipsos's Political Monitor reveals the majority of Britons think a hung parliament is bad for the country, both in regard to the 2010 result and looking forward to 2015. But despite this opposition to coalitions, half expect to see another coalition in 2015
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Politics and Housing in 2014
Ben Marshall blogs for Shelter on how housing has risen up the political agenda but is still up for grabs.
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Both large and small UK businesses more optimistic towards the end of 2013
Nearly all (93%) of Britain’s Captains of Industry, leaders of the UK’s largest businesses, think the economic condition of the country will improve over the next twelve months, according to the 2013 Captains of Industry study.
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King's College London / Ipsos political leadership poll
On the eve of a major conference on the nature of political leadership, hosted by King's College London and Ipsos, new polling and analysis from Ipsos shows that the public's average satisfaction ratings of the three main party leaders combined are lower than we have ever seen at an equivalent point before an election.