Search
-
Nigel Farage is seen as the party leader who most understands the problems facing Great Britain
41% of Britons say that Farage understands the problems facing Great Britain, followed by Prime Minister Keir Starmer at 36%.
-
Majority of Britons believe it is important to talk about the Holocaust, with 1 in 3 fearing lessons will be forgotten in 10 years’ time
While seven in ten (69%) Britons believe the lessons of the Holocaust are largely remembered today, 1 in 3 (32%) think they will be forgotten in ten years’ time.
-
Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
-
Essential Digital Skills for Work 2024
The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.
-
6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk
Majority of Britons think second Trump presidency will have negative impact on global security and political stability in other countries
-
Breakthrough Science: A Global Perspective
New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?
-
Britons Predict 2025: Starmer stays, recession looms, and Prince Harry unlikely to return to the UK
Ipsos has looked at people’s expectations in Great Britain and around the world for the year ahead.
-
Public are split on whether David Beckham should receive a Knighthood – but a majority think Sadiq Khan and Michael Gove shouldn’t receive one
Which public figures should receive a Knighthood or Damehood in the 2025 New Year Honours list?
-
Despite low approval ratings, public prefers Starmer as PM to Badenoch or Farage
A recent Ipsos Political Pulse survey indicates that the British public still favours Keir Starmer as Prime Minister over Kemi Badenoch or Nigel Farage.