Planning for 2025 (and beyond!)

This past year has been volatile for the media and tech industry, as well as society as a whole. The power of insight should not be underestimated in times of change. It can help you find firm footing while the market shifts, ensuring audiences and their needs remain at the heart of decision-making.

At Ipsos, we combine experts with a deep understanding of media and technology with a global view of people, society, and culture. This unrivalled holistic view is particularly important when society is splintering, and audience needs are fragmenting. 

The increasing splintering of society presents threats and opportunities, and only through speaking directly with audiences can you work out what they are for your brand(s). 

Looking at your business challenges through the lens of Ipsos Global Trends can enhance your planning and help you face this volatility head-on. Visit the full document to find some of the trends that we think matter most to media, tech, and audiences.