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Ipsos Research Highlights - July 2016
Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.
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Economic optimism falls to its lowest level for four years
Ipsos's Economic Optimism Index has fallen to its lowest level since January 2012, this month's results reveal.
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Ipsos Views: Is the Behavioural Lens Out of Focus?
Using behavioural science to get closer to the consumer.
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Two in three say Labour should change leader before next General Election
Two in three (66%) of the British public think that the Labour Party should change its leader before the next General Election in 2020, according to Ipsos's July Political Monitor.
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Never leave a place behind
Ben Page in the Municipal Journal, examines the revival of the inner city & the crucial role local government has played.
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Ethnography: An Unfiltered View of Reality
Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.
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Over half say Theresa May has what it takes to be a good PM
Ipsos's July 2016 Political Monitor reveals that over half (55%) believe that Theresa May has what it takes to be a good Prime Minister, up from 28% in July 2015.
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Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect presents at the Future of Creativity
Speaking at our Future of Creativity event, Eleanor Thornton-Firkin discusses platform optimisation to get your advertising through the door. Listen to her top tips for the uninvited party guest.
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Employers' response to the introduction of the National Living Wage
Ipsos was commissioned by the Resolution Foundation to survey employers on how they have responded to the introduction of the National Living Wage (NLW) for their report "The first 100 days".
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Christmas in Cannes
With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.