Christmas in Cannes
With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.
Following on from their successful win at the Cannes Lions in 2015 for ‘The Bear and the Hare’, John Lewis has once again found success at the awards with their ‘Monty the Penguin’ campaign in 2016.
At Ipsos Connect we take note of the Creative Effectiveness Lions because we think that communications should strive to help build strong brands.
In this piece Eleanor Thornton-Firkin and Leah McTiernan analyse what exactly made John Lewis so successful and share 5 key factors that drove the campaign's success.
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