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Reasons to be cheerful
In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers.
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Digital reading is really arousing interest
In his newest blog for MediaWeek, John Carroll talks about 50 Shades of Grey and introduces some of the new National Readership Survey headlines.
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Young carers' leisure time survey
Survey of young carers in Scotland, exploring how much free time they have and the leisure activities in which they participate.
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What Wenlock & Mandeville have to say about forecasting new launch sales
What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.
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Ipsos Political Monitor August 2012
The Government and the three main political parties' leaders appear to have benefited from a possible Olympic feel-good effect as their satisfaction ratings rise, according to the August Ipsos Political Monitor.
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The Sun Always Shines (on the National Readership Survey)
Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership.
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Olympics boosts opinion of BBC, Royal Family and London
Britons say the Olympic Games has had a positive effect on their views of the BBC, the Royal Family and the people of London, according to a new Ipsos post-Olympics poll.
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The Brits' approach to innovation - our understated nation
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Chugging: Is this how the public perceives charitable giving?
Phillip Westwood and Lewis Hill look at recent data on public views on fundraising techniques used by charities including `chugging'.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.