What Wenlock & Mandeville have to say about forecasting new launch sales
What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.
87% of Britons believe crime and anti-social behaviour is a "big problem" in the UK as a whole – up from 79% in June. This falls to 40% when people speak of their local area.
