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Ad Transferability Lessons Learned
In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.
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Standing out from the cr'wow'd
New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.
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The complexities of the impact of `Bedroom Tax'
Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities
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Consumer Experiences Of Time of Use Tariffs
Read our latest research for Consumer Focus looking at the kinds of people who use Time of Use tariffs.
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GP revalidation and public trust
Revalidation publicity might undermine trust in GPs, Kings Fund and Ipsos warn in their latest article for GP magazine
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Radio at Breakfast
In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.
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Congratulations to our MRS Awards Finalists
Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.
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Call a spade a spade
People rarely expect perfection, says Milorad Ajder, Head of Ipsos's Reputation Centre, but authenticity is corporate gold dust.
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Is Facebook badly wounded by the "fake likes" revelations?
Eoghan O'Neill of Ipsos Digital considers Facebook's recent problems with fake likes. What are the implications for social listening and digital advertising?
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When I was younger, so much younger than today
John Carroll celebrates the radio and the 50th anniversary of The Beatles' first single in his newest MediaWeek blog.