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British Future: Britain 2012 Poll
Read out latest work for British Future. British Future carried out polling with Ipsos earlier this year, and then revisited in the post Olympic period, to see if there had been significant change in attitudes to Britishness.
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Housing and bananas mean a role for social research
Ipsos Research Director, Ben Marshall, argues that the case for development and building must be made compellingly and based on evidence.
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Achieving social media success
Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.
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Tech Tracker September 2012
Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Digitally ever after
Tara Beard-Knowland Director at Ipsos ASI talks in Campaign about what makes the best (and worst) digital and social campaigns. Great digital and social campaigns don't just happen.
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Consumer First Panel for Ofgem - Wave 3
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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Public Opinion and the Environment
This presentation provided an overview of the public opinion on the environment.
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Big opportunities from small packets
Consumer goods companies should look to strategies used in emerging markets to weather the economic storms, writes Jon Weeks of Ipsos Marketing in Marketing.
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Public Acceptability of Cross-Sectoral Data Linkage
A series of deliberative events exploring public views on the acceptability of linking personal data for statistical and research purposes
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A Brilliant Year for Britishness
What does it mean to be British in 2012? Lauren Mattey, Andy McQuade and Jennifer Mallett of Ipsos Marketing ask the question in Brand Republic.