At Ipsos, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view and download our report and interactive brochure.
Our most recent wave of fieldwork was conducted during June, using our face-to-face omnibus. We talked to a representative sample of circa 1,007 consumers from across Great Britain, including: (Circa)
- 100 tablet owners
- 450 smartphone owners
- 400 social networkers
- 400 gamers, including 250 Wii owners; 100 PS3 owners and 150 Xbox 360 owners
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments