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Understanding Society - December 2011
In our latest issue of Understanding Society we round up how public opinion has been affected by the major events of an extraordinary year, and what it means for politicians, policy makers and public services in the future.
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The High Street is dead, long live the High Street
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
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Brand Loyalty
Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
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The 'lost decade' of retrenchment
Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.
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BBC Shopping Experience
The BBC's Panorama programme commissioned Ipsos to conduct research among consumers into their supermarket shopping experience.
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Why I'm glad that I'm not immune to the charms of advertising
Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.
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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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Three-quarters sense housing crisis in Britain
A new Ipsos survey for Channel 4 has found that three-quarters of the public (76%) agree with the suggestion that there is a housing crisis in Britain.
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Ethics in business - Attitudes of the British public
Six in ten (58%) people believe business behaves ethically, a third do not.
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Ipsos end of year research 2011
Only 23% of Britons say that their children will have a higher quality of life than they have, while 35% think it will be lower, says new research we have carried out ahead of our 2011 End of Year event.