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The Imperatives for Customer Loyalty 2011
An update on our annual study into the state and nature of consumer loyalty in Britain, following consumer behaviour and attitudes from the depths of recession to the pale green shoots of recovery.
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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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These (print) times, they are a-changing
With the release of NRS Quarter 3 2011 data today, the Survey is reporting some changes in both the newspaper and magazine market.
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Too much of a good thing
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
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Labour increase lead amid economic gloom
Reuters/Ipsos: Labour have increased their lead over the Conservatives while 58% of people think the economy will worsen in the next 12 months.
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Reuters/Ipsos Political Monitor November 2011
The November Reuters/Ipsos Political Monitor shows Labour increase their lead in the polls and just 15% believe the economy will improve in the next 12 months.
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Economist/Ipsos November Issues Index
Concern about unemployment rises to highest level this century, and concern about Europe/EU is now highest in over six years (though mentioned by fewer than one in ten)
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Sharp fall in confidence amongst business leaders
The continuing Eurozone crisis has caused a sharp fall in confidence among senior business leaders according to Ipsos research for the CBI.
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The economic challenges facing UK business
This report presents the findings of a CBI survey conducted by Ipsos among FTSE 350 companies and others of equivalent size.
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Tomorrow's Readers
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.