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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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NRS data uncovers a rise in Britain's middle class
A recent article in the Guardian analysed Ipsos Connect data for the NRS and found a trend for growth in our middle class since the turn of the millennium.
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The riddle of productivity: How can business leaders improve it when they can't agree on what it means?
Andrew Croll, Research Director at Ipsos Loyalty writes about how business leaders define productivity and what this means for the UK's productivity problem.
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The use and impact of venture capital schemes
Random probability telephone survey interviews and more detailed qualitative follow-up interviews were undertaken with investee companies and investors, covering EIS and VCT schemes.
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Polls show Britons can predict the future (sometimes)
In December 2014, we asked Britons to predict what would happen in 2015. How well did they do? asks Hannah Shrimpton in Politics.co.uk.
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Satisfaction with George Osborne as Chancellor dips, but is seen as more capable than his Labour rival
With just one month to go until the Government's next budget announcement Ipsos reveals for the first time since 2013 more of the public are dissatisfied than satisfied with the way George Osborne is doing his job as Chancellor of the Exchequer.
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Most Scots think that future generations will struggle to buy or rent a home
In an Ipsos poll carried out for the housing and homelessness charity Shelter Scotland, the vast majority of Scots think that the children of today will find it harder to buy or rent a home than the generation before them.
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Little change in public's views towards Europe in last month - public still expects `remain' to win
As David Cameron ramps up his efforts this week to secure a new deal for Britain in the EU Ipsos's latest Political Monitor reveals little change from January amongst the public when it comes to how they will vote in the referendum on EU membership.
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Public Health England 2015/16 Stakeholder Research
Findings from the third wave of PHE's Stakeholder Research, which tracks stakeholder perceptions of, and working relationships with, PHE.
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Confidence in EU negotiations
The public's confidence in the potential to negotiate a good deal for Britain in Europe.