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The Forgotten Digital Generation
MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.
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How Deutsche Bahn turned its reputation on its head
Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.
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Why British political party leaders choose foreign strategists
As with star signings at football clubs, the likes of David Cameron's new adviser Jim Messina freshen up the team and encourage support, writes Ben Page in The Guardian.
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Britain's top business journalists feel the economic tide is turning
For the first time since the financial crisis, our Business and Financial Journalist survey shows that over half of Britain’s top journalists say they expect the economy to improve over the next twelve months.
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Disabled People and financial wellbeing
Set against a context of cuts in public expenditure as well as an extensive programme of welfare reform, Ipsos, on behalf of Scope, conducted an extensive research study exploring the issues of financial inclusion for disabled people.
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Uniting the City States of Radio
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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A right royal upbringing
Despite Kate and William’s hopes for some sense of normalcy seven in ten Britons believe it is impossible for children of royalty to have a normal upbringing.
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Lifting the mood: The Olympic Legacy
A year on from the London Olympics and seven in ten (70%) Britons say the Games have had a positive effect on the mood of the British public even now according to a new Ipsos poll
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Economist/Ipsos July 2013 Issues Index
Though the public are starting to be more optimistic about the economy, it is still an issue of great concern at this moment in time.