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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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Ben Page and the subtle art of reading public opinion
Ipsos CEO, Ben Page discusses the relationship between politicians and the people in an interview with Politics.co.uk.
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Shouting loud in a hoarse category
Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the answer, writes Jon Weeks, Director, Ipsos Marketing
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Economist/Ipsos May 2012 Issues Index
As the UK again comes to terms with a recession, concern about the economy has increased, and three fifths (61%) now place this issue amongst the most important facing the country, an increase of six percentage points since April.
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Making the most of Euro 2012 sponsorship
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
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Labour's long and winding road to power
Gideon Skinner and James Stannard discuss the recent drop in the government's approval ratings in their new piece for Politics.co.uk
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Managing Radioactive Waste Safely Survey 2012
Ipsos has completed a survey among residents in West Cumbria, to find out if they are in favour of taking part in the Government's search for a suitable site for a repository for higher-activity radioactive waste.
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Europe Sans Frontieres
Majorities in France, Belgium, Italy, Sweden, Spain and Germany want to reintroduce border controls, writes Bobby Duffy in the Wall Street Journal
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Economic optimism declines across the G8
Ipsos's latest international poll shows a distinct lack of economic optimism across the G8 countries. Across all eight countries, one in seven (14%) people expect their local economy to be stronger in six months time, falling from 20% two years.
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Talk to me, I'm listening
Tara Beard-Knowland discusses the importance of timing and receptivity for effective advertising in Campaign