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'Ad' enough? What to consider when advertising to mobile shoppers
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
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Public blamed ECHR over the Home Secretary for Abu Qatada delays
In the April edition of the political monitor we look at public opinion on the deportation of radical Muslim cleric Abu Qatada.
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Majority back building homes in Canterbury but support is strongly conditional
Ipsos has undertaken a survey for Canterbury City Council in relation to its Local Plan. The survey measured local attitudes towards future development in the district and has been used alongside a Development Requirements Study (conducted by Nathaniel Lichfield & Partners).
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Public over-estimate extent of past development, but welcome more
A new poll for the British Property Federation by Ipsos has found that most of the English public over-estimate how much of England's land has been developed, but support new development if it generates jobs and affordable homes.
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Falling in love with ads....Measuring that hair standing up tingle
Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.
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The future of library services in the UK and Ireland
The Carnegie UK Trust commissioned Ipsos to undertake a programme of research examining public use of, and attitudes towards, libraries in the each of the constituent territories in the UK and in the Republic of Ireland.
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Measuring emotional engagement through biometrics
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
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The low turnout in mayoral referendum
Ben Page, Chief Executive of Ipsos, looks at the reasons behind the low turnouts that occur in local elections.
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From our archives: The French elections
As France prepares to elect its next President, we have been digging in our archives to find out what the British public have thought in the past about French politicians, and indeed about the French people and French culture.
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If everyone else is going mobile, should you?
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.