Rethinking Ad Development
Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
Not all ads are created equal, but by seeking consumer input at an early stage of creative development you can increase your chances of making your advertising great. In this paper we share our experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
