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Watch The Share; Watch The Fieldwork Dates; Watch The Brand Name And Other Watchwords
Commentators and pundits, never mind the politicians and the public, continue to be misled by their focus on the gap or lead, and not the share of the vote for each party. I'd go further than that, and say watch the Tory share, for the way ICM have been asking the voting intention question, 'prompting' the respondent with the names of the parties, has led to a higher level of support for the Lib Dems than MORI, NOP and Gallup. Now that Gallup have changed their methodology to more closely approximate their American practice of reporting voting intention on those they think will be 'certain' or 'very likely' to vote, and focusing on the vote in the constituency, is likely to do the same.
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General Election 2001 : MPs — Good or Bad
The omens for turnout at the election remain poor. The figures from our latest poll for the Times, put into context by the corresponding figures from 1997, are in the table below.
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General Election 2001 : Is Labour's Lead Soft?
The Conservatives are continuing to say that, despite what the polls say, they can still win this election. There are, they argue, still enough undecided electors whose votes they can swing; Labour's vote is big but soft.
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Retail Therapy? Not At The Touch Of A Button
Internet shopping does not provide the feelgood benefit - or impulse sales - of the in-store experience, according to new study.
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Suits You, Madam? Silent Salesman Is Best For Bra Sales
New study reveals the vital statistics of the lingerie shopper.
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Brand Profile 'Doesn't Build On-Line'
New study shows that brands intending to enhance on-line presence need to increase their in-store spend.
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IT High Tech Jobs For The Boys
Information technology is regarded more highly by boys than girls as a potentially rewarding career, a MORI survey has revealed.
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Petrol Buyers Would Boycott Esso
A newly published MORI poll for the Stop Esso Campaign shows 53 percent of petrol buyers would boycott Esso because of the company's attempts to block action on global warming. Figures for Esso's existing customers are virtually identical. A telephone survey by Greenpeace of leading supermarkets revealed that ASDA, Tesco and Morrisons do not supply Esso fuels, Safeway's does supply Esso fuels and Sainsbury's refuse to reveal its suppliers.