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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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Length of NHS wait times is main reason for those using or considering private care
New Ipsos polling looks at why Britons are choosing private healthcare options instead of the NHS
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The public’s expectations for levelling up
At the end of July, we asked the UK general public whether the levelling up agenda will have a significant impact on their local area and only 14% agreed. With such a low baseline surely the only direction for levelling up is, err, up?
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Ipsos poll finds having a nanny or cleaner come to work from a different household is seen as unacceptable behaviour under lockdown
In a poll conducted before Boris Johnson's lockdown-easing announcement, three-quarters said having a nanny or a cleaner from a different household was unacceptable behaviour
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One month in: British public opinion on COVID-19
In a new blog, Rachel Burkitt and Anna Quigley review our recent polling, looking at how public opinion in relation to COVID-19 has changed over the past month.
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Energy sector reputations: time to power up?
The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.
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Global business influencers 'overconfident' around cybercrime risks
Global business influencers are prone to persistent excess of positivity around their cybersecurity and other technological capabilities. This presents a dangerous blindness to a serious threat – and demands that senior executives think again about their ability to protect their data and their reputations.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
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Ipsos Research Highlights - April 2017
Ipsos's Research Highlights for April 2017 includes pessimism for the future of the NHS hits record levels, the Conservatives have a significant lead over Labour and signs of rising housing confidence.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.