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Nigel Farage leads Keir Starmer in head-to-head on who Britons would prefer as Prime Minister
Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.
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Nicola Sturgeon voted Scotland’s best politician of the last 30 years, while David Tennant leads the pack of Scottish screen actors
To mark Ipsos’ 30th anniversary of having a permanent office in Scotland, new results from Ipsos’ Scottish Political Pulse reveal that Nicola Sturgeon has been named as the best Scottish politician of the last 30 years by the Scottish public, with one in five selecting the former First Minister. Scots also name David Tennant as the best Scottish screen actor of the last 30 years’, although Sean Connery comes out top among the 55+ age group.
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Immigration remains the biggest issue facing Britain
Forty-seven per cent name immigration as an important issue for Britain. Lack of faith in politicians enters the top five issues, rising six points from September.
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Public disapproval of Prince Andrew increases further amidst widespread support for him no longer using his titles
82% of Britons feel unfavourable towards Prince Andrew, up from 68% last weekend before the recent news broke.
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Ipsos End of Year Review 2025
Join Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, for Ipsos' end of year review.
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Two-thirds of Britons disagree the Conservative Party is ready to form the next government
New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
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Britons trust Celebrity Traitors contestants more than politicians
Ipsos has released new findings from its latest poll regarding the upcoming celebrity edition of 'The Traitors.'
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Only one in five think Badenoch will become Prime Minister, but majority still predict the Conservatives will win again in future
New polling from Ipsos in the UK shows that only one in five (22%) expect Kemi Badenoch to become Prime Minister, against three in five saying it is unlikely (63%).
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Young Britons trust social media as a news source despite misinformation fears
New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.
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Pulse Check - September 2025
Lowest satisfaction rating recorded by Ipsos for any Prime Minister going back to 1977.