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POV: Trust in Research
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Britons trust Celebrity Traitors contestants more than politicians
Ipsos has released new findings from its latest poll regarding the upcoming celebrity edition of 'The Traitors.'
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Only one in five think Badenoch will become Prime Minister, but majority still predict the Conservatives will win again in future
New polling from Ipsos in the UK shows that only one in five (22%) expect Kemi Badenoch to become Prime Minister, against three in five saying it is unlikely (63%).
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Young Britons trust social media as a news source despite misinformation fears
New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.
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What the UK thinks about AI
The latest wave of research explores attitudes towards AI including barriers to using it, and what impacts AI will have across British Society.
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Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.
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Nearly one in five give Britons turn to AI for personal advice, new Ipsos research reveals
Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing that it increases the likelihood of a helpful output.
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Britons still support Ukraine but uncertain how war will end, as new Ipsos poll reveals what they want to see from a potential peace deal
Most Britons (59%) continue to support UK assistance for Ukraine, and half (51%) believe that economic sanctions on Russia are necessary, even if it means higher energy and food prices.
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Few Britons swayed by celebrities taking political stances, Ipsos poll finds
Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.