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Labour’s ratings fall in Scotland while Reform UK continues to rise
Ipsos’ Scottish Political Pulse survey
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For the first time, Britons split on whether Keir Starmer or Nigel Farage would make a better Prime Minister
Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.
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MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll
Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.
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Ipsos poll on British attitudes towards the conflict in Israel and Gaza
While 44% of Britons support the UK government recognising a Palestinian state, 41% say that it won’t make a difference to resolving the conflict.
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Nearly one in five give Britons turn to AI for personal advice, new Ipsos research reveals
Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing that it increases the likelihood of a helpful output.
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Britons still support Ukraine but uncertain how war will end, as new Ipsos poll reveals what they want to see from a potential peace deal
Most Britons (59%) continue to support UK assistance for Ukraine, and half (51%) believe that economic sanctions on Russia are necessary, even if it means higher energy and food prices.
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Public understanding of adult social care remains limited
Latest polling from the Health Foundation and Ipsos reveals ongoing public pessimism about the state of social care, with over two in five (43%) of the public in England believing the standard of social care has declined in the last year. There is public support for greater government involvement in the funding of social care, however public understanding and awareness of how social care is funded and provided is limited.
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Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds
The economy/cost of living, NHS waiting times and small boat crossings continue to dominate the public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.