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From comic relief to the comfort of nostalgia: 5 ways our TV viewing has changed in lockdown
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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COVID-19: The Creative Fightback
In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
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The effect of gambling advertising on children, young people and vulnerable adults
Research finds gambling is seen as part of everyday life for children, young people and vulnerable adults and recommends action is needed to reduce the risk of gambling harms.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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The Power of You: Why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Next Episode: the opportunity for podcasts
Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
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Public Attitudes Towards Online Targeting
New Ipsos research for the Centre for Data Ethics and Innovation (CDEI) shows strong public support for greater regulation of online platforms.
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The 2019 General Election: a retrospective
Lucy Thompson reports from "Election 2019: The Brexit Campaign”, the latest retrospective in a series of political communications events, of which one has been held after every UK General Election since 1979.
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Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …