Search
-
Communicating in a Crisis: The needs of news audiences
This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
-
The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
-
Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
-
Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
-
The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
-
Platforming Progressivism: The role of media providers in and amongst social change
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
-
2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19