We have a team of video gaming experts who draw upon our deep knowledge of trends within the video game market and create custom research to get closer to audiences, understand them and build recommendations to support decision making.
We believe that connecting with female audiences (as video game players, purchasers and creators) is essential to the continued progress of the video game industry. Through carefully planned research and the expertise of our team, we can build a valuable understanding of needs, perceptions and barriers to overcome. Ultimately, we aim to support better representation, equality of experience and enhanced participation of women within video gaming.
Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.