Ipsos expands its media and audience measurement expertise

Ipsos is excited to welcome Dan Wong-Chi-Man, the former Director of Global Ad Innovation and Insights at The New York Times. Joining in a newly created role as Head of Global Marketing and Business Development for Audience Measurement he will report into Liz Landy, Global Head of Audience Measurement. He will be based in London.

Liz Landy, Global Head of Audience Measurement, said:

Dan is a proven marketer and business leader. Ipsos has ambitious plans to help its clients understand users in a data-centric world. His knowledge of audiences in the media industry will prove invaluable to help us shape and position our new offerings.

This hire follows on from Ipsos’ recent acquisitions of Fistnet (a Big Data Audience measurement company), MGE Data (an Out of Home specialist) and the launch of Ipsos iris, the UKOM endorsed industry standard for online audience measurement in the UK.

Dan Wong-Chi-Man, commented:

The pandemic has shown the need for credible, reliable audience data. Layer on the changes due to consent (e.g. GDPR, CCPA and The Privacy Amendment, etc.) with the imminent disappearance of cookies and new audience measurement techniques are, therefore, a must. Ipsos is leading the way in challenging how the industry measures users across platforms and devices. I am, therefore, thrilled to be joining to help Advertisers, Media Agencies and Media Owners understand this rapidly evolving landscape.