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The Business Impact Of Blogs
Andy Warhol said in the 1960s everyone will be famous for 15 minutes. He was of course talking about TV. David Weinberger, a famous blogger, brought Andy Warhol's assertion into the 21st Century commenting that blogging means everyone will be famous for 15 people. There has been a lot of hype about blogging in the media. This pan European research study conducted by Ipsos, in conjunction with Hotwire Communications is, we believe, the first of its kind to attempt to identify the business impact of blogging.
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Proportional Representiation in local Scottish Government poll
Holyrood Communications and Brodies commissioned Ipsos Scotland to conduct this research as part of a series of conferences that they are holding on the theme of public services and the local government elections in Scotland in May 2007.
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Lifting The Lid On The New Broadcast Generation
Ipsos survey reveals latest technology habits of the British public
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Communicating Poverty
The Joseph Rowntree Foundation's Public Interest in Poverty Issues programme (PiPi) aims to secure and strengthen public support for alleviating poverty in the UK. This research project informed the programme through two stages of qualitative research. The first involved an evaluation of existing public attitudes to UK poverty, and the second employed a more creative approach to identify messages which might resonate with the public on the issue and thereby generate a more favourable climate of opinion for anti-poverty policies.
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Attitudes To Regulation Of Non-Medical Healthcare Professionals
The research findings from the present study bear a striking similarity to those from MORI's earlier research on the regulation and revalidation of doctors. This may reflect one of the findings of the qualitative research: that even though doctors and the other professionals covered by the research are not seen as having the same roles, people seem to find it difficult to talk about non-medical healthcare professionals without also talking about doctors. They therefore fail to treat them as separate groups. This came across strongly in the focus groups, where respondents tended to focus on doctors, even when asked about non-medical healthcare professionals.
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Specialist Employment Adviser (SEA) Evaluation
The SEA role was piloted within Job Centre Plus (JCP) over two years in seven areas where ethnic minority unemployment is significantly higher than the national average. The initiative was intended to increase ethnic minority employment through the building of strategic and innovative relationships between local employers and the JCP.
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Public And Patient Experiences Of The NHS
The Department of Health has released the latest Ipsos research looking at the overall state of the NHS in the eyes of patients and the public, including Ipsos's regular tracking of public views of the NHS and a recent wave of the in-depth Plain English workshops. These workshops help improve the way communicators in the NHS get across key health messages to the public by understanding how NHS communications are received and identify practical "jargon-busting" tips for local NHS communications teams.
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Support For National Programme For IT
A new report published today shows the National Programme for IT, which is being delivered by NHS Connecting for Health, continues to receive high levels of support among all NHS staff, despite them recognising the challenges involved in delivering it.
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Support For Doctors' Assessments
This Ipsos research, undertaken for the Chief Medical Officer for England's Advisory Group, has looked at medical regulation in the light of the Shipman Inquiry's fifth report. The research was commissioned against the backdrop of the Government's review of the GMC's proposed new system of doctor revalidation. It was conducted among three key audiences — the general public, hospital doctors and GPs.
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Coca-Cola Most Recognised World Cup Sponsor
As England tries to forget their team's customary exit on penalties, and the World Cup draws to a close, Coca-Cola is emerging as the brand most associated with the global football tournament, according to new research from Ipsos.