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Ipsos Business Review of the Year 2009
As 2009 draws to a close, can we make any conclusions about what the events of the last year mean for business in Britain today?
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Captains of industry are confident about the future of their business, but not government economic policy
Ipsos's annual Captains of Industry survey shows that business leaders are optimistic about 2010 but lack confidence in government policy.
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Ipsos rewarded for cutting edge research
At the high point of the year for the research industry, Ipsos was last night presented with the MRS Award for Research in the Financial Sector in recognition of its industry leading innovation.
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New study reveals banking crisis has reduced trust in all businesses
Trust in business has plummeted by 13 percentage points among younger generation according to the annual Business Ethics Survey conducted by Ipsos for the Institute of Business Ethics (IBE) and energy company Centrica.
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The Business Elite
Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times. -
Cricket, The Genuine All-Rounder?
Jamie Robertson, sponsorship expert at Ipsos, explains to us why cricket's specificities make it a versatile type of sponsorship.
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Recession is the catalyst for a decade of business change - CBI
New research for the Confederation of British Industry (CBI), released at their annual conference on 23rd November, and conducted by Ipsos, shows how companies are learning from their traumatic experiences through the recession.
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Investigating the needs of the recently unemployed - 2009 Research for Consumer Focus
Consumer Focus' in-depth research with forty recently unemployed people shows that, although many acknowledge that advisers are under pressure, some customers are unhappy with the poor service they are receiving. They feel the service is rushed and their needs aren't listened to. Many are also not signposted to other support services and can be frustrated with the six month wait to access training and help with starting a business.
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Ethical purchasing squeezed by recession, but companies will continue to invest in company responsibility (CR)
As the economy continues to dominate public concerns, Ipsos research shows that the importance of company responsibility in people's purchasing has declined sharply this year.
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Media usage continues to grow amongst Europe's Business Elite
Four out of ten of Europe's Business Elite read one or more of the region's international publications according to a new survey by Ipsos MediaCT