The Business Elite

Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies. The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times.

Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies. 160

Their influence and importance far outweighs their number. Across Europe there are only 457,000 of them, but they head up organisations that employ two thirds of the working population. 160

The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times. How are Europe's most senior business people adapting to today's business world?

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