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Older, Wiser, Consumer
More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
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Great expectations... but it's the taking part that counts and we can all take part
Claire Emes, head of Trends and Insight - and a keen hockey player - blogs in MediaWeek how we can all take part in the Olympics using social media.
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Consumer First Panel for Ofgem - Wave 2
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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Sunday Trading Poll
New research by Ipsos suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.
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Making Sense... of Britain
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
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British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
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"So tell me what you Want, what you really, really Want"
In her latest blog Louise Brice at Ipsos ASI discusses the rumour that Facebook are launching a new "Want" button.
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Spending money to make money
Tara Beard-Knowland urges brands to not neglect their marketing spend and to consider how to maximise reach across multiple platforms.
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What Lords Reform has done to the coalition's poll numbers
For the New Statesman, Head of Political Research, Gideon Skinner, discussed whether parliamentary wrangling over House of Lords reform is in tune with the public mood.
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The state of the parties this summer
As parliament enters its summer recess, Head of Political Research, Gideon Skinner, considers the main political parties' poll ratings and the change in momentum since the start of the year.