More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
The latest Ipsos Political Pulse, conducted online between 5-9 June 2026 among 2,247 British adults aged 18+ explores attitudes towards leading UK politicians.
The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
