More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
The research, conducted by Ipsos for the Health Foundation, finds that the public sees significant potential benefits from AI in health but prioritises accuracy and oversight over faster adoption.
New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
New survey findings from Cancer Research UK, based on research conducted by Ipsos, reveal that more than four in 10 UK adults report being sunburnt, while many remain uncertain about recommended sun protection behaviours and UV exposure.
