More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
New social media analysis from Ipsos Synthesio in the UK, conducted in the run-up and immediate aftermath of the October 2026 Budget, reveals how social media responded to Chancellor John Healey’s first major fiscal event.
New polling data from Ipsos in the UK, conducted in partnership with BBC Women’s Hour between 28–30 October 2026, reveals deep public pessimism towards the nation's economic health in the immediate aftermath of Chancellor John Healey’s first Autumn Budget. While key interventions aimed at easing household expenses enjoy overwhelming public support, the wider package has done little to dispel entrenched anxiety about personal finances, public services, and the overarching direction of the British economy.
