More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
New polling data from Ipsos in the UK, conducted 7–11 August 2026, reveals deep public opposition to the early prison release scheme alongside persistent dissatisfaction with the broader criminal justice system.
New polling data from Ipsos in the UK, conducted 30th July – 4th August 2026, shows Labour taking a three-point lead over Reform UK (albeit still within the margin of error).
New polling data from Ipsos in the UK for Politics Home, conducted 9–15 July 2026, reveals a distinct split in public opinion regarding regional tax-setting powers as ministers and regional leaders continue to discuss further fiscal devolution across Great Britain. While public satisfaction with local communities remains consistently high, the public exhibit clear resistance to devolving personal taxation.
