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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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Why newspapers and magazines should survive the digital age
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
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How the Business Elite use digital
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
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Economic Pessimism in the G8
Just one in ten Britons expect the economy in their local area to be stronger in six months time according to the latest Ipsos Global @dvisor survey conducted in 24 countries
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Value for Money
John Coll, Head of CPG and Retail & Shopper at Ipsos Marketing, discusses the concept of value for money for consumers.
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The Answer is 7,353, what is the Question?
Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.
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When celebrity endorsements go wrong
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, we look at the potential damage to brands by scandalous celebs.
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Feeling the squeeze
Fewer than half of British adults (43%) say they have cash left over at the end of the month, according to a new poll for the Resolution Foundation by Ipsos.
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RAJAR Reaches Another Record High
RAJAR today released their Quarter 2 2011 radio listening results and, the good news is - it's more good news for radio.
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Time for finance to get `back to basics'?
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.