Ipsos appoints new Managing Director for Marketing

Ipsos today announces the appointment of Susan Malcolm as Managing Director for Ipsos Marketing in the UK.

Susan has over 23 years’ experience in the market research industry, with broad experience in client management, research design, data analysis, marketing, sales and business analysis.

Prior to today, Susan was a Managing Director for Bases EMEA and subsequently implemented change at the Nielsen Company using her Six Sigma, Learning and Management skills as a Master Black Belt of Global Consumer Products..

After graduating with her MBA from the Australian Graduate School of Management, Susan’s career has seen her hold various senior management roles with many global companies, from Kellogg’s to Coca Cola.

Commenting on Susan’s appointment, Ben Page, CEO Ipsos, said.

"Susan's broad experience at Nielsen and client-side, as well as her people skills, mean she's well placed to lead our new larger Marketing Business for global FMCG companies in the UK and worldwide."

Susan Malcolm said:

"I really look forward to leading Ipsos Marketing. With such a high-quality, established brand and team to work with, I feel sure our platform provides an ideal base to remain the leading market research company in the UK today and tomorrow.”